New Partnership with Serena Bute London

I’m delighted to share that Shop My Palette has partnered with Serena Bute — a label built on elegance, ease, and quiet confidence.

Serena Bute’s mission has always been to create clothing that moves with you — pieces that feel as good as they look. Her design philosophy centres around three pillars: ease, comfort, and versatility. From wide-leg trousers born out of a desire for freedom to shirts tailored with precision, each piece is crafted to be worn across the day — from errands to evening — without fuss.

Serena Bute offers a refined blend of fabrics — supple silks, crisp cottons, luxurious velvets, and thoughtfully sourced plant-fiber blends. She is also expanding her line of machine-washable luxury pieces, so you can enjoy elevated fabrics without sacrificing practicality.

Co-ordinate sets are a signature strength in her collections: pieces designed to be worn together as a polished look, or mixed and matched for even more versatility. Whether you prefer a matched set or want to combine separates across your wardrobe, the flexibility is a core appeal.

Serena Bute’s philosophy is rooted in creating clothing built to last. Collections are intentionally seasonless, encouraging you to invest in pieces you’ll reach for year after year rather than trend-led buys. Many garments are made in small runs to reduce waste, and fabrics are chosen for quality and longevity — with an increasing focus on responsibly sourced natural fibres and machine-washable luxury to reduce dry cleaning and extend wear.

Through this collaboration, Shop My Palette will curate Serena Bute’s collection by seasonal colour, helping you navigate the versions of her designs that best flatter you — and giving you confidence to explore those that might sit just outside your palette.