Sustainability

We believe that shopping with colour analysis in mind is a more sustainable choice because it encourages intentional, long-term purchases rather than impulse buying. By understanding which colours truly suit you, you're more likely to invest in pieces you'll wear repeatedly and love for years, reducing waste and the environmental impact of overconsumption. Colour analysis helps build a wardrobe that works harder, lasts longer, and curbs the cycle of fast fashion.

We only partner with brands that demonstrate a clear commitment to sustainability. Our affiliate retailers have been selected based on their robust environmental and ethical practices, including responsible sourcing, reduced waste initiatives, and transparency in their supply chains.

We believe in thoughtful, considered choices over passing trends. Fashion shouldn’t be about what’s in one minute and out the next — it should be about discovering the colours that truly suit you and building a wardrobe that lasts.

We also believe in giving back. That’s why 1% of all profits from Shop My Palette will go to organisations working to reduce the environmental impact of the fashion industry. Whether through circular economy advocacy, textile recycling innovation, or sustainable supply chain reform, these organisations are leading the way toward a more responsible fashion industry. We’ll post regular updates here, showing how much we’ve donated so far - watch this space!