Sustainability

Shopping in Colour, with Consciousness

At Shop My Palette, we believe that shopping by colour is one of the most sustainable choices you can make. When you understand which colours truly suit you, you buy with intention — choosing timeless pieces you’ll wear often and love for years to come.

By investing in clothes that feel right and last longer, you naturally reduce waste, avoid impulse buys, and step away from the cycle of fast fashion. A wardrobe that works in harmony with your colouring is one that works harder for you — and for the planet.

We only collaborate with ethical and sustainable fashion brands that share this vision. Every partner on Shop My Palette is chosen for clear commitments to responsible sourcing, reduced waste, and transparent supply chains.

We believe fashion should be thoughtful, not throwaway — about finding your colours, not chasing trends. When you shop consciously and in colour, you create a wardrobe that reflects your style, your values, and your future.

✨ Shop by colour. Shop consciously. Shop My Palette.

Sustainability at Shop My Palette

At Shop My Palette, sustainability is about progress, not perfection.

We partner only with ethical and sustainable fashion brands that take meaningful action to reduce waste, protect people, and respect the planet.

Each brand we feature has been reviewed across twelve key sustainability criteria, covering everything from how garments are made to what happens at the end of their life. You can explore these in detail on our Our Brands page.

Rather than giving brands a score, we highlight where each one is leading the way — and where they’re still improving. This transparency helps you make confident, conscious choices that align with your values and personal style.

Our Sustainability Badges

Our badges show what makes each brand’s approach more sustainable.

🏛️ Certified B Corp – independently verified social and environmental standards
🪡 Responsible Production – ethical or small-batch manufacturing
✊ Fair & Ethical Labour – fair pay and safe working conditions
♻️ Responsible Materials – sustainable, recycled, or low-impact fabrics
🌱 Vegan & Plant-Based – made without animal products
💫 Pre-Loved / Rental / Resale Scheme – circular fashion initiatives
🔁 Closed-Loop Production – recycling or regenerative systems in use
🇬🇧 Made in the UK – locally produced design or manufacturing
💪 Female Empowerment – women-led or supporting women makers
🤝 Profit-Sharing for Good – reinvesting profits for positive impact
👗 Inclusive Sizing – body-positive and size-inclusive collections
💝 Giving Back – donations or community partnerships

You might see (partial) or (emerging) beside a badge — that means the brand is making progress but not yet fully verified.

Why It Matters

We believe in transparency over perfection. By highlighting each brand’s sustainability journey — their achievements and their next steps — we aim to make conscious shopping both simpler and more inspiring.

Every small, thoughtful choice adds up. Together, we can build wardrobes that last and a fashion industry that values both people and planet.

✨ Shop sustainably. Shop confidently. Shop My Palette.


Seasonal colour analysis helps you find clothes in colours that make you glow.

To keep it simple, we've split our clothing collection into four main seasons:

  • If you're a Spring: bright, warm and clear shades will light up your look
  • If you're a Summer: cool, soft hues bring harmony and elegance
  • If you're an Autumn: warm, rich tones will make you shine
  • If you're a Winter: cool, deep contrasts give you clarity and boldness

By narrowing down to the right season, you’ll shop smarter — fewer pieces, better matches — and discover a wardrobe where each item enhances your natural colouring.

As a free resource, this site helps you take the guesswork out of colour analysis shopping — but remember: screen settings and lighting can change how shades appear. View garments alongside your own swatches and choose the tones that speak to you.

Ready to go? Select your main season above and start exploring — your best colours are waiting.