Aspiga
Founded in 2006, Aspiga began with artisan sandal-makers in Kenya and India, combining contemporary design with traditional craftsmanship. The brand continues to champion fair-trade partnerships and focuses on natural, low-impact materials such as organic cotton, linen, and recycled swimwear fabrics.
Aspiga’s style is vibrant, feminine, and holiday-ready — full of colour, embroidery, and easy silhouettes.
Good On You rating: “It's A Start” — Planet: 4/5; People: 4/5; Animals: 2/5.
Next Steps: Strengthen climate and energy-reduction targets, improve wage transparency across the supply chain, and formalise an animal-welfare policy to complement its ethical production standards.
🏛️ Certified B Corp · 🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 💪 Female Empowerment · 💝 Giving Back
Baukjen
Founded in London, Baukjen is a family-run womenswear brand leading the slow-fashion movement with timeless, versatile designs made from organic cotton, TENCEL™ Lyocell, and LENZING™ ECOVERO™. The brand is carbon-negative, uses plastic-free packaging, and publishes transparent annual impact reports.
Baukjen’s style is modern, pared-back, and effortlessly polished — think neutral palettes, relaxed tailoring, and elevated everyday pieces.
Good On You rating: “Good” — Planet: 5/5; People: 5/5; Animals: 4/5.
Next Steps: Grow circular initiatives such as resale and rental partnerships to extend garment life.
🏛️ Certified B Corp · 🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 💫 Pre-Loved / Rental / Resale Scheme · 🔁 Closed-Loop Production · 🇬🇧 Made in the UK · 💪 Female Empowerment · 💝 Giving Back
Boody
Founded in Sydney, Boody creates soft, breathable basics made from organically grown bamboo using a closed-loop system that reduces water use and waste. The brand is a Certified B Corp, tracing most of its supply chain and adhering to recognised labour standards under the ILO Four Fundamental Freedoms.
Boody’s style is clean, understated, and effortless — buttery-soft essentials in gentle neutral tones designed for comfort and longevity.
Good On You rating: “Good” — Planet: 3/5; People: 3/5; Animals: 5/5.
Next Steps: Strengthen climate and emissions targets, publish detailed impact reporting across its certified supply chain, and expand circular initiatives within its closed-loop system.
🏛️ Certified B Corp · 🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based · 🔁 Closed-Loop Production · 💪 Female Empowerment · 👗 Inclusive Sizing · 💝 Giving Back
Isabella Oliver
Founded in London, and owned by House of Baukjen, Isabella Oliver is a maternity wear brand known for timeless, comfortable pieces designed to grow with you. The brand focuses on slow, seasonless fashion made from sustainable materials such as organic cotton, LENZING™ ECOVERO™, and recycled fibres.
Isabella Oliver’s style is elegant and versatile — flattering silhouettes, soft jersey fabrics, and thoughtful design that supports women through every stage of pregnancy and beyond.
Good On You rating: not evaluated
Next Step: Continue expanding circular services such as pre-loved resale and rental to reduce textile waste.
🏛️ Certified B Corp · 🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 💫 Pre-Loved / Rental / Resale Scheme · 🔁 Closed-Loop Production · 🇬🇧 Made in the UK · 💪 Female Empowerment · 👗 Inclusive Sizing · 💝 Giving Back
Joanie
Based in Manchester, Joanie is known for its playful, vintage-inspired aesthetic and commitment to creating feel-good, inclusive-sized fashion with a conscience. The brand produces small runs to avoid overproduction and uses responsibly sourced fabrics such as organic cotton and LENZING™ ECOVERO™ viscose, with its entire final production stage audited under SMETA ethical trade standards.
Joanie’s style is joyful and nostalgic — bold prints, retro detailing, and statement knitwear designed to bring fun back into everyday dressing.
Good On You rating: “Good” — Planet: 4/5; People: 3/5; Animals: 5/5.
Next Step: Strengthen environmental initiatives by reducing water use and eliminating hazardous chemicals in manufacturing, while clarifying what constitutes a living wage across its supply chain.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials ( partial ) · 🌱 Vegan & Plant-Based · 💪 Female Empowerment · 👗 Inclusive Sizing · 💝 Giving Back
Lavender Hill
Founded in 2013, Lavender Hill creates luxuriously soft wardrobe essentials with a focus on comfort, simplicity, and sustainability. The brand produces locally in the UK and Europe, using responsibly sourced natural materials such as organic cotton, lyocell, and merino wool.
Lavender Hill’s style is minimal and refined — timeless neutrals, clean lines, and soft textures designed for everyday ease.
Good On You rating: not evaluated
Next Steps: Publish detailed supplier and production transparency data, introduce measurable carbon-reduction and circularity targets, and expand traceability standards to match its strong ethical production ethos.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based · 🇬🇧 Made in the UK · 💪 Female Empowerment · 💝 Giving Back
Mutha.Hood
Founded by Gemma Shiel in 2017, Mutha.Hood began as a movement to celebrate women’s strength, equality, and confidence. The brand now offers a full range of ethically made clothing and accessories crafted from organic cotton, including everyday tees, embroidered sweatshirts, relaxed loungewear, and tote bags — all produced in small batches under fair working conditions.
Mutha.Hood’s style is uplifting yet effortless — colourful details, empowering slogans, and easy-to-wear essentials designed to make women feel good inside and out.
Good On You rating: not evaluated
Next Steps: Increase the use of certified low-impact dyes and enhance transparency across the supply chain.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based · 🇬🇧 Made in the UK · 💪 Female Empowerment · 👗 Inclusive Sizing · 💝 Giving Back
Never Fully Dressed
Founded by Lucy Aylen in London, Never Fully Dressed is celebrated for its body-positive message and inclusive sizing. The brand has introduced recycled polyester into its swimwear range and LENZING™ ECOVERO™ into selected knitwear, and it runs a pre-loved resale scheme to extend garment life and reduce waste.
Never Fully Dressed’s style is bold, feminine, and versatile — joyful colourways, expressive patterns, and flattering silhouettes for every body.
Good On You rating: “It's A Start” — Planet: 3/5; People: 3/5; Animals: 4/5.
Next Step: Improve environmental performance by managing chemical and wastewater impacts, expand the use of certified sustainable materials, ensure living wages across its supply chain, and strengthen transparency through a published Code of Conduct.
✊ Fair & Ethical Labour (partial) · ♻️ Responsible Materials (emerging) · 💫 Pre-Loved / Rental / Resale Scheme · 💪 Female Empowerment · 👗 Inclusive Sizing · 💝 Giving Back
NinetyPercent
London-based NinetyPercent was founded in 2018 with a clear mission: share 90% of its distributable profits between its people and charitable causes. The brand focuses on wardrobe essentials crafted from lower-impact materials such as organic cotton, TENCEL™, and recycled fabrics, and emphasizes ethical production standards including transparency of final-stage factories.
NinetyPercent’s style is minimalist and refined — earth-toned basics, soft tailoring, and calm elegance designed for longevity rather than fleeting trends.
Good On You rating: “Good” — Planet: 5/5; People: 3/5; Animals: 5/5.
Next Steps: Increase certified sustainable materials, publish living-wage data, and define measurable reductions in energy, emissions, and water.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based (partial) · 🔁 Closed-Loop Production (emerging) · 💪 Female Empowerment · 🤝 Profit-Sharing for Good · 👗 Inclusive Sizing (partial) · 💝 Giving Back
RENUE
Founded by Lucy Watson from Made in Chelsea, RENUE focuses on sustainable intimates and essentials made using plant-based and recycled materials, designed in London and produced in ethical partner factories. Their key mission is to “reuse, repeat, renew” — choosing fabric systems like TENCEL™ Lyocell, ECONYL® regenerated nylon, and fully compostable packaging.
RENUE’s style is minimalist and body-positive — clean lines, functional shapewear, and everyday essentials designed to fit a wide range of body types.
Good On You rating: not evaluated
Next Steps: Publish full supply-chain transparency and circularity metrics, set measurable impact goals, and expand size inclusivity.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based · 💪 Female Empowerment · 👗 Inclusive Sizing (partial) · 💝 Giving Back
Serena Bute
Serena Bute champions conscious luxury through lower-impact materials such as recycled satin made from post-consumer plastic and plant-based viscose from responsibly sourced wood pulp. The brand also supports a range of charitable initiatives through its “Giving Back” programme.
Serena Bute’s style is relaxed yet refined — modern tailoring and fluid silhouettes in rich, uplifting colours.
Good On You rating: not evaluated
Next Steps: Publish transparent data on material sourcing and supplier practices, introduce measurable sustainability reporting, and set clear targets to phase out virgin synthetics and increase responsible fabric use across future collections.
🪡 Responsible Production (partial) · ✊ Fair & Ethical Labour (partial) · ♻️ Responsible Materials (partial) · 🇬🇧 Made in the UK · 💪 Female Empowerment · 💝 Giving Back
Snuggs
Founded in Prague in 2019, Snuggs creates ultra-thin, high-performance period underwear as a sustainable alternative to disposable products. Their independent life-cycle assessment found that Snuggs underwear has roughly 3.5 times lower environmental impact than pads or tampons, significantly reducing carbon, water and waste footprints. Production takes place in Europe using recycled nylon, organic cotton, TENCEL™, and OEKO-TEX® certified materials. Products are PFA-free.
Snuggs’ style is clean, modern, and functional — designed for comfort, confidence, and everyday wear across a wide size range (XXS–4XL).
Good On You rating: not evaluated
Next Steps: Publish supplier audit details and living-wage verification, and share annual environmental impact reporting.
🪡 Responsible Production (partial) · ✊ Fair & Ethical Labour (partial) · ♻️ Responsible Materials · 🌱 Vegan & Plant-Based · 💪 Female Empowerment · 👗 Inclusive Sizing
Sugarhill Brighton
Sugarhill Brighton is a Brighton-based womenswear brand known for its playful prints and vibrant style. The brand is committed to more responsible materials — including 100% organic cotton tees, and fabrics made with LENZING™ ECOVERO™ viscose. They also use plastic-free, recycled mail-bags and partner with charities through their #WearAndCare initiative.
Sugarhill Brighton’s style is fun, expressive and design-forward — bold prints, bright colourways and easy-wear shapes with a joyful twist.
Good On You rating: not evaluated
Next Steps: Expand verified low-impact fabrics, improve supply-chain transparency, and define measurable environmental goals.
🪡 Responsible Production · ✊ Fair & Ethical Labour · ♻️ Responsible Materials · 💫 Pre-Loved / Rental / Resale Scheme · 💪 Female Empowerment · 🤝 Profit-Sharing for Good · 👗 Inclusive Sizing · 💝 Giving Back
