Shopping in your colours, made simpler
Shop My Palette is a free UK fashion discovery platform that helps you find clothing and accessories for your colour season.
We bring together pieces from multiple brands, organised into 12 seasonal colour palettes. Alongside our shopping collections, you’ll find practical colour guides, seasonal style hubs and wardrobe-planning resources to help you choose pieces that work together—and that you’ll enjoy wearing.
Why Shop My Palette began
Shop My Palette grew out of a familiar frustration: knowing your colour season, but struggling to find those colours online.
After having her colours analysed in 2024, our founder Katherine found shopping in person much easier. A swatch wallet helped her narrow down choices and buy with more confidence.
Online, the same process meant opening endless product pages. Retailer filters for “green” or “blue” rarely distinguished a muted sage from a bright apple green, or a smoky blue from a clear turquoise.
Shop My Palette was created to make those distinctions easier to navigate.
More than a colour filter
We assess individual product colourways and recommend the seasonal palettes they may suit.
Our approach considers colour temperature, depth and saturation together, alongside patterns, contrast and how a piece might be worn. A retailer’s colour name is a starting point; the pictured shade and its relationship to a palette matter more.
Some pieces work across several seasons. Accessories, mixed-colour prints and garments worn away from the face can also offer more flexibility than a top or scarf worn close to your complexion.
Some pieces closely match a seasonal palette; others offer more flexibility depending on how you style them. Our product notes help you understand why we’ve selected each piece and how it could work in your wardrobe.
Practical guidance, with room for personal preference
Our classifications are based on Shop My Palette’s assessments of retailer photographs. Lighting, editing and screen settings can affect how colours appear, and the garment may look different in person.
Use our recommendations to narrow your search, then compare purchases with your own swatches. Your preferences, personal colouring and the combinations you enjoy wearing all have a place in the decision.
Shop My Palette supports shopping after colour analysis. If you’re still exploring your season, our guides and colour analyst directory can help you take the next step.
A more considered wardrobe
We focus on brands with more responsible fashion practices, helping you discover pieces worth considering for a wardrobe you’ll wear for longer.
Our aim is to help you make useful purchases: colours you reach for, pieces that coordinate, and fewer items left unworn. Brand inclusion reflects our assessment of available information; it is not a sustainability certification.
How shopping here works
Browse our collections, explore a product’s colour notes, then follow the retailer link to buy directly from the brand or shop. The retailer handles clothing orders, delivery and returns. Check its website for current prices, sizes and availability.
Our shopping collections and guides are free to use. Some product links earn us a commission when you make a purchase, at no extra cost to you. We also offer paid digital downloads, such as our popular colour season wardrobe planners.
Affiliate commission does not determine a product’s colour-season classification.
Find your next wardrobe favourite
Explore our shopping collections, or visit The Colour Edit for practical advice on putting your palette to work.
Read more about how we assess products and create our guides in our editorial policy.
