About
About
I had my colour analysis done in late 2024 and was completely hooked.
For the first time, shopping felt easy. Instead of wandering around wondering what suited me, I could hold my swatches up to clothes in a shop and immediately rule things in or out. I bought less, made better decisions and felt much more confident in what I was wearing.
Then I tried shopping online, and that's when the problems started.
Most retailers let you filter by broad colour categories like "green" or "blue", but anyone who's had a seasonal colour analysis knows that's not enough. A Soft Summer green is completely different from a Warm Spring green, yet they all end up in the same filter.
I found myself opening dozens of product pages, trying to work out whether something was cool or warm, muted or bright, only to realise it wasn't right for my palette after all.
I kept thinking: surely there should be an easier way to shop by colour season.
So I built one.
Shop My Palette is designed for anyone who wants to find clothing that actually works with their seasonal colour palette. Whether you're a Soft Summer looking for muted blue-greens or a Clear Winter searching for bright, high-contrast pieces, you can browse collections curated with your colours in mind.
Alongside colour analysis, sustainability is a huge part of my shopping philosophy. That's why Shop My Palette focuses on brands whose values I'm proud to support, helping you discover pieces you'll love and wear for years rather than impulse buys that never quite feel right.
We're still in beta, and we're adding new brands, features and colour-filtered collections all the time. My goal is simple: to make shopping by colour season as straightforward online as it is with a swatch wallet in your hand.
Curious about colour analysis?
If you haven't had your colours done recently, I have some excellent recommendations for you. For those based in the South West of England, I highly recommend Nicki Leach, a qualified Colour Me Beautiful consultant based in Devon, who you can find on the Be Colour Fabulous website. For those outside Devon seeking in-person analysis, you can find trained colour analysts near you through the House of Colour or Colour Me Beautiful websites, both of which have extensive networks of qualified consultants.
If you're looking for online colour analysis, Emily Innes at Style Me Happy offers professional virtual consultations that are incredibly thorough and accessible from anywhere. You can also join the supportive Style Me Happy community on Facebook here, where members share tips, inspiration, and colour journey stories.
A quick note on colour accuracy
Some product images may look slightly different from what you see in real life. Unfortunately, this is often down to studio lighting or filters used in fashion shoots, which can shift the hue a little. Wherever possible, we’ve chosen the clearest, most colour-accurate images available — but it's something to bear in mind.
How the site is funded
Shop My Palette features a mix of affiliate links and independent product picks. Some links may earn us a small commission, while others are simply items we love and want to share — with no affiliate partnership in place.
Wherever possible, we use official press imagery provided by brands for editorial use, and always credit the source. If you’re a brand and would like to collaborate or opt out, get in touch.
Ready to shop by colour season?
Browse our styles, filtered for your season.
Want to find out more about colour analysis?
Explore our series of blog posts on The Colour Edit.
