Seasonal shopping, made simple

Find the colours that suit you, then shop with confidence

Discover your colour season, explore curated style hubs, and shop clothing in shades that actually work for you.

New to colour seasons?

Learn about your colour season

Explore the seasonal style hubs to understand your palette, discover the colours that suit you, and build confidence before you start shopping.

Explore seasonal style hubs →

Already know your season?

Start shopping your colours

Jump straight into curated collections designed for your colour palette and find pieces that truly work for you.

Browse by season →

Shop by colour season

Choose your colour season

Pick a seasonal style hub below to learn about your palette and browse styles that suit you

Not sure which one you are? Start here →

Ready to shop?

Browse curated pieces by season

Explore clothing selected for each colour palette, making it easier to shop styles that truly suit you.

What is Colour Analysis?

Colour analysis helps you understand the shades and tones that naturally complement your skin, hair and eyes. On Shop My Palette, colours are divided into 12 seasonal palettes – Spring, Summer, Autumn and Winter, with three subseasons each. Wearing your best colours can brighten your complexion, bring harmony to your wardrobe and make shopping easier.

At Shop My Palette, every item is tagged by subseason using our colour analysis system. This means you can browse clothes that suit your colouring instantly, without needing to spend ages looking at items that aren't right for you. Whether you’re Clear Winter, Soft Autumn or Light Spring, you’ll find pieces matched to your palette across sustainable, ethical UK brands.

White shirt hanging on a branch against a plain background

Why Shop My Palette?

UK-based colour analysis shopping platform covering all 12 seasons:

- Colour matching built from thousands of real garment images.

- Human-reviewed colour accuracy to continually refine results.

- Independent, affiliate-supported marketplace — no paid placements.

- Curated from sustainable and ethical brands.