Dress for your palette.

Seasonal shopping, made simple

Dress for your palette.

Curated fashion organised by colour season, so you can shop the shades that make you feel most like yourself.

Shop by colour season

Choose your palette

Know your season? Go straight to curated shopping collections, or explore your seasonal style hub.

Not sure? Find your season →

Seasonal style hubs

Learn more about your season

Your style hubs connect colour guidance, outfit ideas, shopping collections and related blog posts for every season.

New to colour analysis?

Find your season first

Start with colour analysis, then come back to shop the shades that suit you best.

Find your colour season

What is Colour Analysis?

Colour analysis helps you understand the shades and tones that naturally complement your skin, hair and eyes. On Shop My Palette, colours are divided into 12 seasonal palettes – Spring, Summer, Autumn and Winter, with three subseasons each. Wearing your best colours can brighten your complexion, bring harmony to your wardrobe and make shopping easier.

At Shop My Palette, every item is tagged by subseason using our colour analysis system. This means you can browse clothes that suit your colouring instantly, without needing to spend ages looking at items that aren't right for you. Whether you’re Clear Winter, Soft Autumn or Light Spring, you’ll find pieces matched to your palette across sustainable, ethical UK brands.

White shirt hanging on a branch against a plain background

Why Shop My Palette?

UK-based colour analysis shopping platform covering all 12 seasons:

- Colour matching built from thousands of real garment images.

- Human-reviewed colour accuracy to continually refine results.

- Independent, affiliate-supported marketplace — no paid placements.

- Curated from sustainable and ethical brands.