Shop My Palette is the UK’s first colour analysis shopping platform where you can shop by colour season.

Discover clothes that flatter your natural colouring across all 12 seasonal palettes – from Clear Spring brights to Soft Summer pastels and Deep Winter contrasts. No quizzes, no guesswork, just clothing curated by your best colours.

Want to learn more before diving in? Read our guide to shopping by colour season in the UK.

What is Colour Analysis?

Colour analysis helps you understand the shades and tones that naturally complement your skin, hair and eyes. The method divides colours into 12 seasonal palettes – Spring, Summer, Autumn and Winter with three subseasons each. Wearing your best colours can brighten your complexion, bring harmony to your wardrobe and make shopping easier.

At Shop My Palette, every item is tagged by subseason using a custom AI-powered colour analysis system. This means you can browse clothes that suit your colouring instantly, without needing to filter through hundreds of products. Whether you’re Clear Winter, Soft Autumn or Light Spring, you’ll find pieces matched to your palette across sustainable, ethical UK brands.

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Why Shop My Palette?

UK-based colour analysis shopping platform covering all 12 seasons:

- Colour matching built from thousands of real garment images.

- Human-reviewed colour accuracy to continually refine results.

- Independent, affiliate-supported marketplace — no paid placements.

- Curated from sustainable and ethical brands.

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