Collection: Soft Summer
(Soft + Cool)
Welcome to the Soft Summer collection — a palette of soft, cool shades for low contrast and blended features. Think mauve, sage, rose brown, pewter and smoky teal — gentle, muted tones that feel harmonious if brights overwhelm you. Explore sustainable fashion that reflects understated, natural beauty.
Styling tip: Colours can shift on screen — check with your swatches. If you fall in love with something warmer or brighter than you’d usually go for, wear it away from your face, add soft cool accents (brushed silver jewellery, muted rose lipstick, cool scarf), and ground it with Soft Summer neutrals. For mixed patterns, bring forward the cool, muted notes.
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Rachel Embroidered Tie Strap Dungarees - Sage
JoanieRegular price £30.00 GBPRegular priceUnit price / per£85.00 GBPSale price £30.00 GBPSale -
Paris Metallic Leather Mary Jane Shoes - Pink
JoanieRegular price £89.00 GBPRegular priceUnit price / per£89.00 GBPSale price £89.00 GBP -
Ceri Sage Floral Print Puff Sleeve Prairie Dress - Green
JoanieRegular price £30.00 GBPRegular priceUnit price / per£95.00 GBPSale price £30.00 GBPSale -
Serenity Patchwork Print Prairie Dress - Pink
JoanieRegular price £25.50 GBPRegular priceUnit price / per£85.00 GBPSale price £25.50 GBPSale -
Pipette Gingham High Waist Shorts - Sustainable Organic Cotton (Navy)
JoanieRegular price £18.00 GBPRegular priceUnit price / per£55.00 GBPSale price £18.00 GBPSale -
Richy Gingham Soft Tailored Blazer - Sustainable Organic Cotton (Blue)
JoanieRegular price £30.00 GBPRegular priceUnit price / per£99.00 GBPSale price £30.00 GBPSale -
Giselle Patchwork Print Quilted Tie Front Gilet (Pink)
JoanieRegular price £18.00 GBPRegular priceUnit price / per£49.00 GBPSale price £18.00 GBPSale -
Celia Birtwell X Joanie - Jazz Flower Print Sheer Cape Sleeve Pussy Bow Blouse (Pink)
JoanieRegular price £31.60 GBPRegular priceUnit price / per£79.00 GBPSale price £31.60 GBPSale -
Paulina Peony Print Tie Neck Mini Dress (Purple)
JoanieRegular price £75.00 GBPRegular priceUnit price / per£75.00 GBPSale price £75.00 GBP -
SaleSophia Body in Taupe
Ninety PercentRegular price £11.00 GBPRegular priceUnit price / per£14.00 GBPSale price £11.00 GBPSale -
Harper Twist Front Top in Taupe
Ninety PercentRegular price £35.00 GBPRegular priceUnit price / perSale price £35.00 GBP -
Katie Ruched Top in Taupe
Ninety PercentRegular price £33.00 GBPRegular priceUnit price / perSale price £33.00 GBP -
Classic Sweatpant in Taupe
Ninety PercentRegular price £30.00 GBPRegular priceUnit price / per£38.00 GBPSale price £30.00 GBPSale -
Calix Draped Top in Taupe
Ninety PercentRegular price £38.00 GBPRegular priceUnit price / perSale price £38.00 GBP -
Classic Rib Cami Top in Grey Marl - Organic Cotton
Ninety PercentRegular price £15.00 GBPRegular priceUnit price / perSale price £15.00 GBP -
Lightweight Cotton fitted T-Shirt in Grey Marl - Organic
Ninety PercentRegular price £14.00 GBPRegular priceUnit price / per£17.00 GBPSale price £14.00 GBPSale