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Colour Conviction

📍 London
Serving Central London

Online consultations In-person consultations
Addie is the founder of Colour Conviction and has over 10 years of experience in the fashion industry. She works with women from all walks of life—particularly those navigating a new chapter—helping them reconnect with themselves through colour analysis, personal styling, wardrobe edits, and personal shopping experiences.

Her philosophy is simple: style isn't about rules or being told what you can and can't wear. It's about rediscovering who you are, dressing in a way that feels authentic, and rebuilding confidence through clothes that make you feel like the very best version of yourself—whatever that looks like to you.
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Colour Conviction

Services offered

  • In-person colour analysis
  • Online colour analysis
  • Personal styling
  • Wardrobe edits
  • Personal shopping
  • Make-up consultations
  • Group workshops/events
  • Charlotte Tilbury makeovers

In their own words

I genuinely love working with women from all walks of life. From young professionals finding their personal style, to new mums rediscovering themselves, to women navigating menopause and embracing a new chapter—it truly varies, and that's what I love most. Every woman has her own story, and it's a privilege to help her feel confident, authentic, and completely herself again.

Colour analysis in London

Based in Central London, Colour Conviction offers colour analysis, personal styling and wardrobe consultations designed to help women feel confident, authentic and comfortable in their own style. Using the 16-season colour analysis method, Addie works with clients through career changes, motherhood, menopause and other life transitions, combining expert colour advice with personal shopping, make-up consultations and wardrobe edits to create a style that feels truly personal.

Continue your colour journey